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The big difference with Pure is its simplicity. We start with nothing but fresh wholesome ingredients. We add no chemicals, no preservatives, or any other nasties. All of Pure’s recipes are manufactured in our very own human grade food facility in Yorkshire, UK.
All our ingredients are slowly and gently air dried. This removes the moisture and preserves the food, retaining all its natural goodness and nutrients. What this means is that Pure is the closet alternative to a raw diet or a fresh home prepared meal available.
To prepare, owners simply add warm water to Pure, before stirring and leaving for between 10 and 15 minutes for the food to rehydrate, so you are left with a warm, wet food, making Pure food extremely palatable, so great with fussy dogs.
Because Pure is such a wholesome, low processed food, it’s a great option for owners of sensitive dogs, who might be struggling on their current food or be prone to upset stomachs. It’s brilliant with dogs suffering with skin sensitivities like itchy skin, tear stains or other allergies.
Pure is a convenient option for raw feeders who forget to defrost raw meat when travelling away, or those who might like the idea of raw, but not the inconvenience which this method of feeding can bring.
We have experienced 300% online growth over the last two years as Pure has established itself as the leaders in the air dried pet food category in Europe.
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