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Paco Nicodemo and Raul Longobardi are pioneers of the online Italian food-retailing scene.
Driven by a remarkably simple concept – to make quality, authentic Italian food and ingredients available at affordable prices across the UK – they created the now ever popular online Italian deli food category.
Nifeislife first earned its stripes for introducing its Buffalo Mozzarella di Campania to London’s top restaurants. With its limited worldwide circulation and Denominazione di origine controllata’ (DOC) quality-assurance mark, it became the company’s best selling product, generating mainstream interest and securing a firm following from customers keen to sample other artisan Italian products.
Over the years, the company has expanded its product range to offer a huge selection of Italian Hams, Salamis and Cheeses gaining credibility with top chefs such as Giorgio Locatelli, Tom Aitkens, Rick Stein and Nigella Lawson along the way.
In 2005, the company expanded to launch a direct to customer delivery service. Its aim was to make shopping for authentic Italian products simple & hassle-free. With a same-day delivery service following quickly thereafter, Nifeislife fast became a destination for ‘foodies’ looking for authentic, high-quality Italian ingredients.
Over the last 8 years, the company has carved out a unique niche catering for the gourmet and grocery; for ultra-fresh seasonal Italian fruits & vegetables and for branded grocery staples from the likes of Barilla, Mulino Bianco, San Pellegrino, De Cecco, Ferrarelle, Nonno Nanni and many more.
With over 1500 products, it’s precisely this expansive range that makes Nifeislife the destination for Italian cooking.
“Once one of the best kept secrets for Italian expats, Nifeislife now caters for a demanding international clientele. Proof, if ever it was needed that you don’t have to be Italian like me to be infatuated with authentic Italian ingredients.”